Objectives:

• Understand the idea of international marketing and how it differs from domestic marketing.

• Identify the four Ps of marketing (Product, Price, Place, and Promotion) and their role in international marketing strategies.

• Recognize the significance of market research and cultural awareness in foreign marketing.

• Gain insight regarding various international market entry techniques.

Learning Resources

We want this to be an engaging learning experience for all of you. Keeping that in mind, we have provided you a mix of videos, discussions and additional resources.

This week contains the following learning resources.

• 13 videos
• Slides for Reference