Digital Marketing focuses on promoting products and services through online channels like search engines, social media, email, and websites. It includes strategies such as SEO, paid advertising, content marketing, and analytics to reach the right audience, increase brand visibility, and drive business growth.
Evaluate your understanding of digital marketing channels, online campaigns, analytics, and customer...
Measures the ability to plan, execute, optimize and evaluate paid acquisition campaigns across Googl...
Measures capability in creator-led marketing, social commerce, influencer selection, shoppable conte...
Assesses the ability to convert digital marketing data into actionable business insights, identify p...
Search Engine Optimization (SEO) focuses on improving a website’s visibility on search engines like...
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Assess your ability to create engaging social media strategies that build brand awareness and drive...
Measures the ability to use Generative AI, AI agents and automation to improve marketing strategy, c...
Evaluates modern search optimization capabilities across traditional SEO, AI-powered search, Generat...
Assesses the ability to improve website, landing-page and funnel conversion through customer psychol...
Evaluates the ability to use email, CRM, lifecycle marketing and automation to acquire, nurture, con...
Measures growth-oriented thinking across acquisition, activation, retention, referral and revenue, w...
Assesses the ability to optimize digital commerce journeys from discovery through purchase, repeat p...
Measures the ability to create and evaluate video-first marketing strategies across Reels, Shorts, T...
Evaluates the ability to build consistent, differentiated and trusted digital brands across channels...
Measures the ability to use customer data, behaviour and journey insights to deliver relevant, perso...
Assesses the ability to collect, manage and activate first-party and zero-party data responsibly whi...
Measures the ability to generate and nurture B2B demand using account-based marketing, LinkedIn, con...
Evaluates the ability to design technology-enabled marketing workflows using CRM, CDP, automation, A...
Measures the ability to build online authority, manage reputation, engage communities and respond st...
Evaluates whether a marketer can connect digital activities with revenue, profitability, customer ac...