Essentials of International Marketing
in Marketing ManagementWhat you will learn?
How to create a successful international marketing strategy
The impact of culture and consumer behavior on global marketing
How to conduct international market research and select entry strategies
The role of digital marketing and AI in expanding globally
Key legal and ethical considerations in international business.
About this course
🌍 Essentials of International Marketing – Online Self-Paced Course
A comprehensive online course designed to equip learners with the fundamentals of international marketing, including global strategies, cultural impact, digital transformation, and legal considerations.
📌 About this Course
• Learn the core principles and strategies of international marketing.
• Understand how global brands expand into new markets.
• Explore digital marketing, cross-cultural factors, and legal frameworks.
• Designed for students, professionals, and business owners looking to build expertise in international marketing.
📌 Course Overview
• Mode: 100% Online | Self-Paced
• Duration: Flexible (Recommended: 7 Weeks)
• Level: Beginner to Intermediate
• Includes: Video lessons, quizzes, case studies, and practical projects
• Ideal for: Marketing professionals, entrepreneurs, students, and business strategists
📌 Course Curriculum / Modules
1️⃣ Week 1: Introduction to International Marketing – Fundamentals, challenges, and opportunities.
2️⃣ Week 2: Developing an International Marketing Plan – Market segmentation, 4Ps, budgeting.
3️⃣ Week 3: Cultural Factors in International Marketing – Cross-cultural strategies, localization.
4️⃣ Week 4: International Market Research & Entry Strategies – Research methods, market entry modes.
5️⃣ Week 5: Global Marketing Strategies – Branding, positioning, advertising, pricing strategies.
6️⃣ Week 6: International Marketing & Digital Transformation – E-commerce, AI, and digital globalization.
7️⃣ Week 7: Legal & Ethical Considerations – Compliance, intellectual property, corporate responsibility.
📌 What You Will Learn
✔️ How to create a successful international marketing strategy.
✔️ The impact of culture and consumer behavior on global marketing.
✔️ How to conduct international market research and select entry strategies.
✔️ The role of digital marketing and AI in expanding globally.
✔️ Key legal and ethical considerations in international business.
📌 Learning Objectives
🎯 Gain a solid understanding of global marketing principles.
🎯 Develop an effective marketing plan for international expansion.
🎯 Learn how multinational companies localize their strategies.
🎯 Understand the impact of culture, legal policies, and ethics in marketing.
🎯 Apply knowledge to real-world case studies and projects.
📌 Course Features & Benefits
✅ Self-Paced Learning – Study anytime, anywhere.
✅ Industry-Relevant Curriculum – Covers real-world global marketing trends.
✅ Case Studies & Practical Assignments – Apply knowledge to real-world scenarios.
✅ Expert-Led Video Lessons – Learn from industry professionals.
✅ Interactive Quizzes & Knowledge Checks – Reinforce learning.
✅ Capstone Project – Create an international marketing strategy.
✅ Certificate of Completion – Industry-recognized credential.
📌 Who This Course is For?
👨💼 Marketing Professionals – Looking to expand into international markets.
📊 Business Owners & Entrepreneurs – Exploring global business opportunities.
🎓 Students & MBA Aspirants – Building a strong foundation in international marketing.
🌍 Global Business Enthusiasts – Wanting to understand international market strategies.
🏢 Export & Trade Professionals – Looking to enhance marketing expertise.
📌 Skills Covered
🔹 International Market Research & Entry Strategies
🔹 Cross-Cultural Consumer Behavior & Localization
🔹 Global Branding & Advertising Strategies
🔹 Digital Marketing & E-commerce in International Business
🔹 Legal & Ethical Considerations in Global Marketing
🔹 Pricing & Distribution Strategies for Global Markets
📌 Complimentary Benefits for Students Enrolling Now!
🎁 Live Q&A Sessions with International Marketing Experts
🎁 Bonus Module on AI & Digital Marketing in Global Trade
🎁 Access to an Exclusive Global Marketing Community
🎁 Career Guidance & Resume Review for International Marketing Roles
📌 Course Certificate Advantage
🏆 Industry-recognized Certification to boost career prospects.
🏆 Enhances job opportunities in marketing, consulting, and international trade.
🏆 Adds credibility to your resume & LinkedIn profile.
🏆 Demonstrates expertise in global marketing strategies.
📌 Instructor Bio
👨🏫 Instructor is an International Marketing Expert with 10+ Years of Experience
📌 Worked with leading global brands and multinational corporations.
📌 Speaker at international business conferences & marketing forums.
📌 Passionate about mentoring and upskilling marketing professionals.
📌 Books & References
📖 "Global Marketing" – Warren J. Keegan & Mark Green
📖 "The Culture Map" – Erin Meyer (Understanding cross-cultural differences)
📖 "International Business: Competing in the Global Marketplace" – Charles W. Hill
📖 Reports & Case Studies from Harvard Business Review & McKinsey
📌 Top Indian Companies Hiring for These Certifications & Skillsets
🏢 Top Corporations: Tata Group, Reliance Industries, Infosys, Wipro, TCS
🏢 Global FMCG & Retail: Hindustan Unilever, Nestlé, P&G, Amazon India
🏢 Marketing & Advertising Firms: Ogilvy, Dentsu, WPP, McCann Worldgroup
🏢 Consulting & Market Research: PwC, EY, McKinsey, Deloitte
This course is a perfect launchpad for anyone looking to build a career in international marketing! 🚀
Suggested by top companies
Top companies suggest this course to their employees and staff.
Requirements
Basic Technology and Internet Access- A stable internet connection and the ability to use online learning platforms are essential. Students should be comfortable with navigating the course platform, accessing videos, downloading materials, and completing assessments.
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Module Overview
Learning Objectives
Understanding Buyer Power: You now know how influence from customers, or buyer power, affects firms, particularly in situations when switching is simple or there are lots of options.
Buyer Power Affecting Factors: You looked at how a greater selection of EV options, price sensitivity, and government subsidies can boost buyer power in the EV market.
Consequences for International Marketing: You learned how automakers can counter buyer power by delivering competitive pricing, highlighting value propositions, and customizing products for various clientele groups.
Key Takeaways:
Buyer Power Up: As there are more EV options, prices and values will compete. Draw attention to the long-term advantages (environment, savings) for various buyer groups.
EV Disruption Is Coming: EVs are threatened by new technologies (fuel cells), ride-sharing, and gas engine advancements. Stress special benefits (silent operation, tax credits), and make an upgrade in battery quality and charging.
Newcomers Face Obstacle High Bar: It costs a lot of money and expertise to produce EVs. By utilizing their reputation, exhibiting their ingenuity, and collaborating with smart cities, established businesses can benefit.
Integrating PESTEL and Porter’s 5 Forces
