Integrating PESTEL and Porter’s 5 Forces

Lesson 2/2 | Study Time: 25 Min

Integrating PESTEL and Porter’s 5 Forces

Learning Objectives:


  •  International Marketing Framework: Learn about the Integrated Strategy Framework (ISF), which integrates PESTEL, the Sixth Forces model, Porter's Five Forces, Porter's Diamond, and SWOT analysis for an understanding of global company.
  • Global Competition Analysis: Learn how the ISF helps analyze factors like rivalries, supplier power, and new entrants in the context of international markets (e.g., smartphone market competition).
  • Strategic Decision Making: Recognize how the ISF integrates different models to produce a thorough perspective for well-informed strategic choices in international company (e.g., examining Tesla's international strategy).

























Key Takeaways:


  • Success on a Global Scale Requires Several Considerations: Success in global markets is influenced by a variety of elements in addition to rivalry, such as macro environmental factors (PESTEL), national advantages (Porter's Diamond), and collaboration. 
  • The ISF Is a Strong Instrument: The ISF offers a comprehensive perspective on global business possibilities and challenges by integrating many models (e.g., examining Tesla's strengths, weaknesses, threats, and opportunities abroad).
  • Knowledgeable Choices Produce Worldwide Success: The ISF improves strategic management and marketing by empowering companies to make wise decisions in a complicated global environment.
The Learn and Grow Faculty

The Learn and Grow Faculty

Product Designer
5.00
Faithful User
Expert Vendor
Golden Classes
King Seller
Fantastic Support
Store Best Seller
Forums Top User
Loyal Writer