Principles of Marketing

Online Self-Paced Course: Principles of Marketing

📌 About This Course

This self-paced online course on Principles of Marketing is designed to provide a deep understanding of modern marketing strategies, consumer behavior, and business growth tactics. Delivered by expert educators from the Swayam Portal, this course offers a structured learning experience for aspiring marketers, entrepreneurs, and business professionals.

📌 Course Overview

• A comprehensive marketing course covering core principles, strategies, and industry applications.

• Self-paced learning with lifetime access to course materials.

• Designed for students, professionals, and business owners looking to master marketing concepts.

• Covers traditional, digital, and service marketing along with real-world case studies.

• Includes hands-on exercises, templates, and frameworks for practical application.

📌 Course Curriculum / Modules

This course is divided into 12 modules covering essential marketing topics:

1️⃣ Fundamentals of Marketing – Scope, Evolution & Marketing Mix

2️⃣ Market Research & Planning – PESTEL Analysis & Consumer Behavior

3️⃣ Segmentation, Targeting & Positioning (STP)

4️⃣ Product Management – Branding, Packaging & Product Life Cycle

5️⃣ Pricing Strategies & Policies

6️⃣ Distribution Channels & Retail Marketing

7️⃣ Advertising, PR & Sales Promotion

8️⃣ Digital & Social Media Marketing

9️⃣ Marketing Strategies & Competitive Positioning

🔟 Services & Rural Marketing

1️⃣1️⃣ Global, Green & Social Marketing

1️⃣2️⃣ Case Studies & Real-Life Applications

📌 What You Will Learn

✅ Master the fundamental principles of marketing

✅ Conduct market research & analyze consumer behavior

✅ Develop marketing strategies for different industries

✅ Learn product management & branding techniques

✅ Implement digital marketing & social media strategies

✅ Create pricing & sales strategies to maximize profits

✅ Understand global marketing, consumerism & sustainability

✅ Work with real-world case studies from top companies

📌 Learning Objectives

🎯 Understand the core marketing principles and their application

🎯 Analyze consumer decision-making & buying behavior

🎯 Develop effective marketing strategies & business models

🎯 Learn how to optimize pricing, distribution, and sales

🎯 Gain insights into digital & social media marketing trends

🎯 Apply concepts through case studies & industry scenarios

📌 Course Features & Benefits

✅ 100% Online & Self-Paced – Learn at your own convenience

✅ Lifetime Access – Study anytime, anywhere

✅ Expert-Led Video Lectures – Sourced from Swayam Portal

✅ Downloadable Resources – Templates, Reports & Study Guides

✅ Weekly Mastermind Sessions – Exclusive networking opportunities

✅ Real-World Case Studies – Practical learning with real examples

✅ Industry-Relevant Curriculum – Aligns with market demands

✅ Doubt Resolution – Community support & expert Q&A

📌 Who This Course is For

👩‍🎓 Students & Graduates – Build a strong foundation in marketing

💼 Business Professionals – Enhance marketing skills for career growth

🚀 Entrepreneurs & Startups – Learn how to market & grow your business

📢 Sales & Marketing Executives – Improve strategy & execution skills

📊 Freelancers & Digital Marketers – Expand expertise in marketing

📌 Skills Covered

📌 Marketing Strategy & Planning

📌 Market Research & Analysis

📌 Consumer Behavior & Psychology

📌 Product Development & Branding

📌 Pricing Strategies & Revenue Models

📌 Advertising & Public Relations

📌 Digital & Social Media Marketing

📌 Sales Promotion & Personal Selling

📌 Crisis & Reputation Management

📌 Complimentary Benefits for Students Enrolling Now

🎁 Free Access to Additional Business & Marketing Resources

🎁 Exclusive WhatsApp Coaching Group – Networking & Support

🎁 Live Q&A Webinars – Monthly doubt resolution sessions

🎁 Discounted Access to Future Advanced Courses

🎁 Physical Networking Events – Meet industry experts (hotel cost applicable)

📌 Course Certificate Advantage

📜 Industry-Recognized Certification – Boosts resume & LinkedIn profile

🏆 Showcase Your Expertise – Validates your marketing knowledge

💼 Better Job & Promotion Opportunities – Preferred by recruiters

📊 Use it for Higher Education & MBA Admissions

📌 Instructor Bio

👨‍🏫  Expert Business Coach & Consultant

🔹 20+ years of experience in business expansion, franchising & marketing

🔹 Founder & Mentor to multiple startups and business leaders

🔹 Specializes in retail, telecom, ed-tech, and digital marketing

🔹 Has trained 5000+ professionals and entrepreneurs

📌 Books & References

📖 Principles of Marketing – Philip Kotler & Gary Armstrong

📖 Marketing Management – Kevin Lane Keller

📖 Blue Ocean Strategy – W. Chan Kim & Renée Mauborgne

📖 Contagious: Why Things Catch On – Jonah Berger

📌 Top Indian Companies Hiring with These Certifications & Skillsets

🏢 TATA Group | Infosys | Wipro | HDFC Bank | Reliance Industries

🏢 Amazon India | Flipkart | Zomato | Swiggy | Byju’s | Paytm

🏢 Lenskart | Nykaa | OYO | Unacademy | PhonePe | BigBasket

🎥 Video Source: Expert Educators from Swayam Portal