Mastering Consumer Behavior and Insights
in Marketing ManagementWhat you will learn?
The psychology behind consumer decision-making.
How to conduct and analyze consumer research.
Practical applications of consumer insights in marketing and business strategy.
About this course
About this Course
• Explore the fundamentals of consumer behavior and market dynamics.
• Learn how to analyze consumer motivations and decision-making processes.
• Gain insights into consumer research methods and data-driven marketing strategies.
Course Overview
• A structured, self-paced course designed for marketers, entrepreneurs, and business professionals.
• Covers key aspects of consumer behavior, market segmentation, and consumer insights.
• Practical case studies and real-world applications to enhance learning.
Course Curriculum & Modules
• Week 1: Understanding Consumer Behavior
• Week 2: Understanding Consumer Market
• Week 3: Determinants of Consumer Behavior
• Week 4: Introduction to Consumer Research
• Week 5: Introduction to Consumer Insights
• Week 6: Advanced Consumer Insights & Applications
What You Will Learn
• The psychology behind consumer decision-making.
• How to conduct and analyze consumer research.
• Practical applications of consumer insights in marketing and business strategy.
Learning Objective
• Understand the key factors influencing consumer behavior.
• Learn to interpret and apply consumer research findings.
• Develop data-driven marketing strategies using consumer insights.
Course Features & Benefits
• 100% online, self-paced learning.
• Practical case studies and industry examples.
• Hands-on exercises and quizzes for assessment.
• Certification upon successful completion.
Who This Course is For
• Marketing professionals seeking to enhance their consumer research skills.
• Entrepreneurs looking to understand customer behavior and preferences.
• Business analysts and product managers interested in data-driven decision-making.
Skills Covered
• Consumer behavior analysis
• Market research techniques
• Data-driven marketing strategies
• Consumer insights application
Special Benefits to Students for Enrolling Now
• Access to exclusive industry insights and case studies.
• Networking opportunities with peers and industry experts.
• Discounts on future advanced courses.
Exclusive Complimentary Benefit: One-on-One Expert Interaction
• Personalized mentorship sessions with industry professionals.
• Live Q&A sessions to clarify concepts and real-world applications.
Course Certificate Advantage
• Industry-recognized certification to boost your resume.
• Demonstrates expertise in consumer behavior and insights.
• Enhances career prospects in marketing, research, and business analytics.
Instructor Bio
• Experienced industry professional with expertise in consumer research and marketing strategy.
• Hands-on experience in applying consumer insights for business growth.
Books & Reference
• "Consumer Behavior" by Michael R. Solomon
• "Predictably Irrational" by Dan Ariely
• Industry reports and research papers for deeper insights.
Top Indian Companies Hiring with These Certifications and Skillsets
• Hindustan Unilever Limited (HUL)
• Procter & Gamble (P&G)
• Tata Consultancy Services (TCS)
• Infosys
• Flipkart & Amazon India
• Zomato & Swiggy
• Reliance Retail
This course equips learners with the skills and knowledge to excel in the fast-evolving field of consumer behavior and insights. 🚀
Suggested by top companies
Top companies suggest this course to their employees and staff.
Requirements
Basic Technology and Internet Access - A stable internet connection and the ability to use online learning platforms are essential. Students should be comfortable with navigating the course platform, accessing videos, downloading materials, and completing assessments.
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Comments (0)
The course is based on Consumer Behavior, Consumer Research and Consumer Insights. This study is related to understanding why and how consumers make purchase decisions. The students will acquire the application of theoretical inputs into real life learning experiences (practical knowledge) on the industry best practices by formulating strategies for consumer behavior after understanding consumer psychology and conducting consumer research and analysis.
Course Objectives - On completion of this course, students will be able to –
• Define and explain the key concepts and theories related to consumer behavior and the factors that influence consumer decision-making processes.
• Demonstrate an understanding of how psychological principles can be applied to marketing and advertising strategies.
• Develop targeted strategies to influence consumer decision-making and drive product/service adoption.
• Analyze and interpret data obtained from consumer research to derive actionable insights for marketing and business strategies.
• Examine the ethical implications of consumer research and marketing strategies.
• Translate theoretical concepts into practical applications for solving real-world marketing challenges.
