Marketing Management Foundation - Video Course
in Marketing ManagementWhat you will learn?
Tools and techniques for digital and traditional marketing.
Effective ways to identify and target the right audience.
Core marketing concepts, strategies, and frameworks.
Real-world application of marketing strategies through case studies.
About this course
• A comprehensive self-paced course designed to build a strong foundation in marketing principles and strategies.
• Explores real-world case studies, frameworks, and tools to give learners actionable insights.
• Perfect for professionals and entrepreneurs aiming to master marketing essentials.
Course Curriculum & Modules
2. Understanding Consumer Behavior
3. Market Research Techniques and Tools
4. Segmentation, Targeting, and Positioning (STP)
5. Branding Strategies and Development
6. Product Marketing
7. Integrated Marketing Communications (IMC)
8. Marketing Analytics and Metrics
9. Case Studies: Learning from Successful Campaigns
10. Crafting a Winning Marketing Plan
What You Will Learn
• Effective ways to identify and target the right audience.
• How to create compelling brand narratives.
• Tools and techniques for digital and traditional marketing.
• Real-world application of marketing strategies through case studies.
Learning Objective
• Gain a practical understanding of modern marketing essentials.
• Develop skills to craft, execute, and measure marketing campaigns.
• Learn to leverage data for informed decision-making.
• Build confidence to apply marketing concepts in professional and entrepreneurial settings.
Course Features & Benefits & Unique Value Proposition (UVP)
• Self-paced learning: Flexible modules designed to fit your schedule.
• Case-Study Driven: Learn from top-performing campaigns and strategies.
• Hands-On Exercises: Real-world projects and assignments for practical experience.
• Expert Insights: Industry-aligned frameworks and best practices.
• Lifetime Access: Revisit materials anytime to reinforce learning.
Who This Course is For
• Marketing professionals looking to refine their skills.
• Entrepreneurs seeking to grow their business with effective marketing.
• Students and early-career professionals aspiring to enter the marketing field.
• Anyone keen to understand the basics of marketing with a strategic perspective.
Skills Covered
• Market research and consumer insights.
• Branding and positioning.
• Campaign planning and execution.
• Digital marketing tools and analytics.
• Marketing strategy development and evaluation.
Prerequisites
• No prior marketing experience is required.
• Basic familiarity with business concepts is helpful but not mandatory.
Special Benefits to Students for Enrolling Now
• Exclusive Complimentary Benefit: One-on-One 60-Minute Marketing Strategy Call with an Instructor.
Here’s how it works:
Why this benefit matters:
marketing plans and campaigns.
o Access to a resource library with tools and references.
o Certification of Completion to boost your professional credentials.
Exclusive Complimentary Benefit: One-on-One Expert Interaction
When you subscribe to this course, you unlock an exclusive opportunity to schedule a 60-minute one-on-one live interaction with an instructor or industry expert. This personalized session is designed to help you gain deeper insights, address your unique challenges, and accelerate your journey toward growth and success.1. Complete the course and earn your Course Completion Certificate.
2. Submit your project or assignment (if applicable) within the stipulated timelines.
3. Request your one-on-one session by:
o Raising a ticket through our platform (Request for 1:1 Live Interactive Session), or
o Sending an email to contact@thelearnandgrow.com.
4. Once your request is reviewed, you will receive a meeting link based on the instructor’s availability to join your session.
Bonuses:
• Gain personalized guidance to overcome specific challenges.
• Get actionable insights directly from industry experts.
• Take your learning to the next level with expert mentoring.
Suggested by top companies
Top companies suggest this course to their employees and staff.
Requirements
Basic Technology and Internet Access- A stable internet connection and the ability to use online learning platforms are essential. Students should be comfortable with navigating the course platform, accessing videos, downloading materials, and completing assessments
Motivation and Self-Discipline- Since its self-paced, students need to be proactive in managing their own time and staying on track with the course material. The ability to stay motivated and disciplined throughout the course duration is crucial for success
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Topic- 1- Defining-Market-and-Marketing-Management
Topic 2:Types of Markets
Topic 3 - Core Concepts, Functions, and Importance of Marketing
Topic- 4- Difference between Marketing & Selling
Marketing Mix
Topic 6: Marketing Planning Process
Topic 7: 7 P's of Marketing
Topic 1 - Understanding Marketing Environment
Topic 2: Scanning of Environment
Topic 3 - Micro and Macro Environment
Topic 4: PEST analysis
Topic 5 : Techniques of Environment Scanning
Topic 6 : Role of Market Research
Topic 1 : Concept of Segmentation and its Bases & Benefits
Topic 2 : Requisites of Effective Market Segmentation
Topic 3 : Process of Market Segmentation
Topic 4 : Targeting and its Strategies
Topic 5 : Differentiation and Positioning
Topic 6 : Differentiation Undifferentiation and Niche Marketing
Topic 1: Product Line Strategies
Topic 2 : Product Mix Strategies
Topic 3 : Product and Product Mix
Topic 4: Product Life Cycle
Topic 5 : New Product Development
