Consumer Behavior | Essential Component of marketing

Online Self-Paced Course: Consumer Behaviour

📌 About this Course

• A comprehensive self-paced course designed to help learners understand consumer psychology and decision-making.

• Ideal for marketing professionals, business owners, students, and aspiring brand strategists.

• Features industry-relevant case studies, expert lectures, and real-world applications.

📌 Course Overview

• Learn how consumers think, feel, and behave in the marketplace.

• Understand factors influencing buying decisions, including psychological, cultural, and social elements.

• Explore strategies for market segmentation, targeting, and positioning.

• Gain insights into consumer research, branding, and digital marketing.

📌 Course Curriculum / Modules

Module 1: Introduction to Consumer Behaviour

• Fundamentals of consumer behaviour

• Market segmentation & targeting

• Industrial buying behaviour

Module 2: Consumer Needs, Motivation & Personality

• Psychological & sociological influences

• Motivation theories (Maslow, McClelland)

• Self-concept & personality traits

Module 3: Perception, Learning & Attitude Formation

• Perception & decision-making

• Learning theories & consumer involvement

• Attitude formation & brand communication

Module 4: Social & Cultural Influences on Buying

• Role of family, reference groups, and opinion leaders

• Social class & cultural factors

• Impact of digital & influencer marketing

Module 5: Consumer Decision Making & Innovation

• Consumer buying process

• Diffusion of innovation & resistance to change

• Models of consumer decision-making

📌 What You Will Learn

✅ How consumers make purchasing decisions

✅ The impact of psychology and emotions on buying behavior

✅ Strategies to influence and engage customers effectively

✅ The role of social, cultural, and economic factors in consumer behavior

✅ Techniques for market segmentation, targeting, and positioning

📌 Learning Objectives

🎯 Analyze consumer decision-making processes

🎯 Understand consumer motivation, personality, and perception

🎯 Apply market segmentation strategies to improve business performance

🎯 Develop marketing campaigns based on consumer insights

🎯 Evaluate emerging trends and digital consumer behavior

📌 Course Features & Benefits

✅ Self-Paced Learning – Access course material anytime, anywhere

✅ Lifetime Access – Study at your convenience with on-demand video lectures

✅ Industry-Expert Instructors – Learn from top educators via Swayam Portal

✅ Real-World Case Studies – Gain practical insights from leading brands

✅ Assignments & Quizzes – Test your knowledge with interactive exercises

✅ Networking Opportunities – Connect with industry professionals & fellow learners

📌 Who This Course is For

👩‍💻 Marketing & Sales Professionals – Understand customer psychology to refine strategies

📈 Business Owners & Entrepreneurs – Optimize business decisions with consumer insights

🎓 MBA & Marketing Students – Build a strong foundation in consumer behavior

📊 Market Researchers & Analysts – Learn data-driven consumer analysis techniques

📌 Skills Covered

✔️ Consumer Psychology & Decision-Making

✔️ Market Segmentation, Targeting & Positioning

✔️ Digital & Social Media Marketing

✔️ Branding & Consumer Loyalty

✔️ Retail & E-Commerce Consumer Behaviour

📌 Complimentary Benefits to Students for Enrolling Now

🎁 Lifetime Course Access + Free Updates

🎁 Downloadable Resources & Templates

🎁 Access to Exclusive Webinars & Industry Events

🎁 Live Q&A Sessions with Experts

🎁 Exclusive Membership in a Professional Marketing Community

📌 Course Certificate Advantage

🏆 Earn a Recognized Certificate – Add value to your resume & LinkedIn profile

🏆 Industry-Relevant Certification – Enhance job prospects in marketing, sales, and research roles

🏆 Boost Career Growth – Gain a competitive edge in the job market

📌 Instructor Bio

👨‍🏫 Expert Educators from Swayam Portal – Taught by industry leaders & marketing professors

📖 Guest Lecturers & Real-World Practitioners – Learn from CEOs, CMOs, and digital marketing experts

📌 Books & References

📚 Consumer Behavior – Leon G. Schiffman & Leslie Kanuk

📚 Predictably Irrational – Dan Ariely

📚 Influence: The Psychology of Persuasion – Robert Cialdini

📚 Marketing Management – Philip Kotler

📌 Top Indian Companies Hiring with These Certifications & Skillsets

🏢 Top Recruiters:

• FMCG – Hindustan Unilever, ITC, Nestlé

• E-commerce & Retail – Amazon, Flipkart, Reliance Retail

• Consulting & Research – McKinsey, BCG, KPMG

• Digital Marketing & Media – Google, Facebook, Zomato

🎬 Video Source: Expert Educators from Swayam Portal